ABOUT JO FRASER

Creative. Collector. Stylist. Retailer.

At The Shop Front Collection we transform Australian in and outdoor living spaces into stylish, practical areas for lounging, living and lifestyle!

Hi, I’m Jo… and here’s what you need to know about how I will help you to revamp your in or outdoor living space into a private sanctuary where you can make the most out of the great Australian lifestyle.

Firstly, when I came into this world, my future was well and truly mapped out. I became a third generation Mathers, born into a well established and reputable retail family. Retail is in my blood. It’s my passion. BUT… beautiful homes, that’s my absolute obsession! All my life I have been a bit of a hunter gatherer – sourcing and collecting beautiful pieces from near and far, to turn my house into my home.

 
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“Beautiful homes are my obsession!”

 

I am OBSESSED with incredible houses, dressed with unique furniture and homewares, lush beautiful gardens, plants, antiques and everything in between. Anything that lights you up, makes you feel warm inside and say, “Oh, em, gee… would you look at that”! I am all about attention to detail when it comes to presentation, out of the box ideas and dressing up the simple things to leave a lasting impression.

As a stylist and decorator, over the years I have helped many clients, family and friends to transform their dreams and desires into their reality, helping them to put together their ‘look’. That little piece of something that is unique to them – styling their tables for dinner parties, wrapping their gifts so that the wrapping in itself is a gift, and styling their homes so they feel like they’re entering their own relaxing retreat after a hard days work.

And so that’s what got me to where I am… welcome to The Shop Front Collection! While I started off this journey as a decorator and lifestyle and homewares emporium, I came across what now makes up the foundation of my business… stylish outdoor rugs that will completely transform your in or outdoor living space! You can now call me ‘Your Rug Dealer’.

AT THE SHOP FRONT COLLECTION, WE HAVE BRISBANE’S LARGEST SELECTION OF OUTDOOR RUGS IN ONE PLACE.

They are stylish, practical, pet and child friendly, and will look just as fabulous on your back deck as they will in your bedroom or living room. And the best part? Because they are made from polypropylene, they not only look great and feel soft underfoot, but also when the kids spill their dinner or the dog has an accident, simply take them outside and give them a hit with the high-pressure hose! The Shop Front Collection rugs are simply an absolute life changer for the style conscious homemaker!

So whether you’re looking for a tasteful rug suited to the Australian lifestyle, a unique gift for your mother-in-law who has everything, or a consultation on how to transform your house into a home, give me a call!

I am available, always happy to help and love every chance I get to again postpone my admin work for a chat about gorgeous things!

Love, Jo x

Phone: 0411 475 349
Email: info@theshopfrontcollection.com.au
Visit our showroom: (please call in advance if you would like to meet me as I am not always on site): Empire Revival, 167 Latrobe Terrace, Paddington.

our brand promises

LATEST IN RUG INNOVATION

Our rugs are made using the most advanced technologies in materials and resources. Our rugs are made from 100% polypropylene, are UV-stabalised to withstand the harsh Australian sun, are water repellent, fast-drying, stain-resistant and hardwearing, whilst soft underfoot.

MAKING AN IMPACT

Together with clever design and the right rug choice, we make the ultimate statement in elevating your house into a home worthy of lounging, living and lifestyle.

THE BEST IN RANGE AND SERVICE

We stock Brisbane’s best selection of outdoor rugs in one place, hands down. We have hundreds of styles, colours, sizes and patterns, in both in and outdoor rugs, with above and beyond service for every customer.

“Jo has been fantastic to deal with! I was looking to update my lounge room so I took some photos of the space and met Jo at her shop for a consultation. WOW! Jo is truly a creative with so much style and great taste - she gave me so many ideas to work with and I am really looking forward to putting them into action! I ended up buying two rugs and I am so happy with how they look. I will definitely be recommending Jo - not only for her style and service, but also the quality of her product!”

— Bree, Cannon Hill

what we value

Service Matters: above and beyond service for every customer

Style: in our product, people and spaces we create

Quality: do it well every time

Shop Different: be bold, unique and dare to be different

Courage: take risks, break boundaries, constant improvement, learn and grow